Placement Listing Ads / Shopping Ads – This model of advertising is highly effective for product manufacturers who want to sell their own products or advertisers who are selling third party products. The ad displayed on the publishers’ sites contain the image of the product, its details along with the merchants’ names based on the keyword entered by the person searching the product. Hence, the product is easily visible to a viewer who actually wants to buy the product.
This helps in engaging viewers searching for specific goods or products directly to the website and products, ultimately leading in converting more leads. The product is easily visible to a viewer who actually wants to buy a specific product as it leads him directly to the site where it is available which in turn increases the leads.